Hearst Hits 100k Cosmo App Subscribers En Route To 1 Million Paying Digital Readers

Another milestone for old-school print magazines moving into a digital future: Cosmopolitan says that it now has 100,000 people paying to read the digital edition of its monthly fashion/beauty/lifestyle magazine. That puts publisher, Hearst, one step closer to a target set by president David Carey last November to rack up one million paying subscribers across all of its non-print editions this year. The 100,000 readers, Hearst says, come from its presence on a number of newsstands, including Apple, Zinio, Barnes & Noble and Amazon Kindle, where prices go from $1.99 for a one-month subscription to $19.99 for a full year of the magazine. It's not clear which of these newsstands is selling the most at the moment (we've asked). Zinio was the first of these launched by Hearst back in 2005, but the boom in digital reading, and specifically paying for the privilege, has really only taken off in the last couple of years with the rise of e-reading devices and tablets like the iPad and Kindle, and so these may be the storefronts doing the most business for Hearst at the moment.

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